As a patron of this soap company for their shaving products, I wanted to give them a sleek look that also conveyed their rugged home-made appeal.
Phase 1 - Sketching
• First I began conceiving ideas with my pencil and sketchpad.
• I tried to design a distinct look that gave off a little bit of traditionalism.
• First I began conceiving ideas with my pencil and sketchpad.
• I tried to design a distinct look that gave off a little bit of traditionalism.
Phase 2 - Sketch Expansion
• I scanned my best sketches and produced line art for them in Adobe Illustrator.
• During this step, I intentionally kept the colors exclusively black and white to focus on the mark’s form.
• I scanned my best sketches and produced line art for them in Adobe Illustrator.
• During this step, I intentionally kept the colors exclusively black and white to focus on the mark’s form.
Phase 3 - Mark Refinement
• I narrowed down the mark to one final piece, and improved the overall look of it.
• During this step, I also experimented with color schemes, but agreed on black and white.
• I narrowed down the mark to one final piece, and improved the overall look of it.
• During this step, I also experimented with color schemes, but agreed on black and white.